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As with most social networking sites of any scale, Tinder has been embraced by marketers, perhaps most prevalently nude webcam performers and other sex workers trying to drum up business.Even mainstream brands have taken to using Tinder, with Mindy Lahiri and Danny Castellano from FOX's The Mindy Project showing up on people's accounts in January 2014 as part of a "strategic partnership" between the show and Tinder.A third hack allowed users to engineer matches with users who rejected them, and then see those users's emails.

One vulnerability, present for about two months in 2013, allowed hackers to triangulate a Tinder user's location to within 100 feet.

That summer, a similar vulnerability, which left user data such as Facebook IDs and most recent locations open for hackers to claim, emerged.

It was only fitting that Chance brought in Kanye for the intro to his new mixtape.

He uses the same “and we back” lyrics on the intro to this song, too.

Indeed, a 2013 survey by marketing firm Session M found that less than 20 percent of Tinder users state that they use the app primarily because they're "looking for a quick hookup," an answer beaten by "I'm just curious," "it's entertaining," and "looking for a relationship" (of course, the app has grown and changed a lot since 2013).

Users build profiles by importing photos and interests from their Facebook accounts, and tell the app the genders, age range, and geographic radius they want to get matches from, and then the app starts producing matches fitting the search criteria.

Matches with whom you share Facebook friends or interests show up earlier.

At any given moment, the main page of Tinder will show a potential match, whose images, interests, mutual friends, and description one can browse.

The company told the Los Angeles Times' Paresh Dave in November that it had 30 million users; the number has likely grown significantly since then.

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