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To all the traditional thermostat manufacturers, Wake up!

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Honeywell, Ecobee ( with it’s gorgeous color display), and the others have equal if not better thermostats but lack the style and marketing wizardry of Nest.

Is there any doubt that Nest pulled off the greatest product launch the HVAC industry has ever seen?

The whole Nest thing is like a controversial book or movie that upgrades our awareness and makes us better for the time invested.

Nest is the Do-it-Yourself (DIY) dream-stat with the best marketing-side manners to date.

Hint, ( he clams to have invented the internet, and is all about convenient, I mean, inconvenient truths).

Now for the Good, the Bad, and the Ugly: GOOD: Cost is the almighty force that drives a good, better, and best offering, whether in cars or televisions, or universities or hair salons, and economics will prevail in the selection of a thermostat — unless there is a greater tax or rebate incentive offered, or it becomes mandatory ( as in the government makes you, wonder which savvy investor will make billions off of little round thermostats if this happens) for a smart device to link energy information from each residence to the utilities for grid management.So hire some long haired social marketing media types and get in the game. BAD: Initially, I thought Honeywell would be much better off spending their patent infringement lawsuit money on R&D, but after witnessing such a swift and successful deployment to the Do-it-Yourself (DIY) market: Nest is now being sold at the 363 Apple Shops nationwide, and has a serious installation partner with Service Experts with their 110 locations across the US, along with Best Buy and Lowes, I am not sure what they should do. Nest is a serious competitor, and now that Nest has called Honeywell a troll, Nest needs to be taken very seriously.The Honeywell Redlink is a proven commodity, with a much richer feature set…There are some interesting developments behind the curtain that I will be posting about.And please make sure you read about the Nest backstory on Controltrends, make sure to read the comments, in that many have shared their experiences with the Nest.UNBELIEVABLE: (I verified this with Sarah Conner) In the year 2021, thermostats have been replaced by the Nest Domestic Constable, a smart device, affectionately known as Al, sold at the Apple store and Best Buy, that reports who is home, when they got there and what they ate.

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